Growth Marketing Manager

OP Labs contributes to the Optimism protocol, an extension to Ethereum that scales both its technology and values. Optimism enables orders of magnitude of improved performance and scalability to Ethereum while doubling down on its commitment to public goods.

The Role

As the Growth Marketing Manager, you’ll be responsible for creating and executing on web3 native campaigns that increase brand awareness of Optimism and usage of products in the Optimism ecosystem. This role blends creative thinking and flawless campaign execution; perfect for the candidate who obsesses over the details and thrives in brainstorming unique campaign concepts. Reporting directly to the Head of Marketing, you will be responsible for driving metrics including new users / connected wallets, community growth, and user engagement (through campaigns like Optimism Quests). This role will collaborate extensively with design, web development, and product to bring campaigns to life.

What are the role responsibilities?

• Build and execute on an end-to-end campaign strategy to drive awareness and adoption of the Optimism ecosystem

• Obsess over web3 native campaign concepts, including community-oriented NFT minting campaigns that drive brand loyalty

• Deeply understand and empathize with web3 consumers and dapp developers so you can craft campaign messaging that converts impressions into users

• Create and execute on ecosystem growth strategies and campaigns, working closely with Developer Relations to bring engaging campaigns to life

• Ideate thought leadership assets and campaigns (an NFT comic book series?!) that bring Optimism’s technical prowess and alignment with Ethereum’s roadmap, ethos, and vision to the public eye

What skills do you bring?

• A track record of running high impact growth marketing campaigns to technical audiences and consumers

• Curiosity to learn about technical concepts and turn them into powerful campaigns that attracts, converts, and retains consumers and developers

• Crypto, Web3, and blockchain experience isn’t required, but a passion for learning new technologies and understanding what engages and interests our community is critical

What You'll Like About Us

• We take care of our employees—from fully paid medical, dental and vision to a 4% 401K match, we've got you covered—learn more about our benefits, culture and all recruiting FAQ here.

• We take pride in the accomplishments of our teammates and support each other in doing the best work of our careers.

• Our team is a diverse group of people from a variety of backgrounds and interests. We cherish our eclecticism and consider it a great strength.

• We have a transparent, feedback-driven and fun-centric culture.

• We are a team of builders—our founding team has been working on Ethereum scalability since 2015.