Content Strategist/Writer
Layer3
Full-time
Layer3 is empowering the next generation of users as the best place to learn, explore, and succeed in web3. We help crypto-curious users take custody of their assets and learn essential skills for a decentralized future through our guided crypto and web3 courses.
You'll be joining one of the fastest growing companies in web3 with a reach like no other (270k+ on Twitter, 25k+ via our Newsletter, and 100k+ in Discord). You'll have the freedom to experiment and iterate in a collaborative team that values new ideas and unorthodox thinking.
We're always thinking of how to take web3 content to the next level, and we're hoping you'll bring us there.
Responsibilities
Responsible for end-to-end content creation across a wide range of marketing deliverables, including short-form content, long-form thought leadership, B2B and SEO content, and social media copy
Staying up-to-date on the latest web3/crypto product trends and technological developments and incorporating them into your writing on a daily basis
Brainstorming and ideation with our talented Content and Editorial Team to produce high-quality in-platform content
Writing and reviewing work to produce effective and compelling in-platform content copy
Collaborating with Product Marketing, Growth, Product and Design throughout the broader organization to support and facilitate Content Strategy and Editorial Processes
Collecting data-based insights for broader content strategy and A/B testing content to optimize for user conversions
Nice to have:
Prior social media management experience or experience in scaling SEO content
Prior editorial experience
An interest in general content production and expanding to new content channels (e.g. video)
Any experience with social tools (e.g. Sprout Social, Twitter Analytics, Amplitude or other attribution tools)
Requirements
2-3 years of experience in copywriting/content writing
Proven interest or experience in web3 and crypto
Comfortable with conveying technical concepts to a broad audience
Excellent creative writing ability (concise and impactful copy)
Strong ability to multitask, work quickly under tight deadlines, and adapt to organizational changes
Excellent communication and storytelling skills
BA or above in Marketing, English, Journalism, Communications, Marketing, or related field
Based in the US or UK
English as your native language
Apply