Challenges in Web3 Marketing recruiting

Web3 marketing is a rapidly growing field that is changing the way businesses promote their products and services online. With the rise of blockchain technology and decentralized platforms, web3 marketing offers new opportunities for businesses to reach and engage with their audiences in innovative ways.

Finding professionals with specific skills and expertise is always a challenge for businesses, especially in a field as rapidly evolving as web3 marketing.

Many companies building in Web3 space are experiencing quite the same challenges which reflect the state of industry for the past few years. We went through the major ones we considered to be relevant from both sides that is marketing professional and company.

1. Limited talent pool: The field of web3 marketing is relatively new, and there are only a few professionals with extensive experience in this field. This limited talent pool makes it challenging for businesses to find the right fit for their needs.

   
   

2. Rapidly evolving field: Web3 marketing is an ever-evolving field, and new tools and technologies are emerging every day. This requires marketing professionals to be constantly learning and adapting, which can be a challenge for some.

   
   

3. Complex skillset: Web3 marketing requires a broad range of skills and expertise, including blockchain technology, decentralized finance, and cryptocurrency. Businesses need to find professionals who not only have a deep understanding of these concepts but can also effectively communicate them to their target audience.

   
   

4. Lack of formal education: Traditional marketing degrees may not cover the specific skills required for web3 marketing. This means that businesses may have to look for professionals who have acquired these skills through self-learning or working in the industry.

   
   

5. High demand: As web3 marketing is a relatively new field, there is a high demand for skilled professionals. This can make it challenging for businesses to attract and retain the right talent, especially if they are competing with other companies that offer higher salaries and better benefits.

   
   

In conclusion, businesses looking to recruit web3 marketing professionals may face challenges such as a limited talent pool, a rapidly evolving field, a complex skillset, a lack of formal education, and high demand for skilled professionals. Overcoming these challenges requires a proactive approach to recruitment including talent search in multiple channels, offering competitive compensation and benefits, providing opportunities for professional development, and building a strong employer brand.

In a sense, there are many things which are overlapping with Web2-era marketing approaches but - as we aren't using squirrel skins as a medium of exchange anymore, same goes to traditional methods in marketing. Web3 marketing is just adjusting towards needs of modern human being, society and their needs.