May 14, 2023

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How to Land a job in Web3 Marketing?

In recent times, the concept of work has undergone a remarkable transformation, fueled by a widespread phenomenon known as the Great Resignation. People from diverse industries have taken a bold step and left their jobs in droves, driven by a combination of factors including the global pandemic. This shift in mindset has prompted individuals to reassess how they spend their time and evaluate the compensation they receive for their efforts. The Web3 revolution has emerged as an enticing alternative, offering exciting opportunities for those seeking a better and more fulfilling livelihood.

Embracing Change: The Rise of Web3

Web3, the latest incarnation of the internet, has captivated professionals from all walks of life. It has become a melting pot of talent, attracting individuals from various industries, including cloud computing, IT, software engineering, and Silicon Valley professions. The allure of Web3 lies in its decentralized nature and the boundless possibilities it offers. What started as a mere hobby or weekend passion for many has now blossomed into a promising career path and an alternate lifestyle. 

The transition from Web2 to Web3 signifies a paradigm shift, embracing irreverence, unconventionality, and an unapologetic approach toward its predecessors. If you find yourself uncomfortable with being interviewed by someone presenting as an anime character or engaging in voiceless conversations, then perhaps Web3 is not just a career choice for you but a way of life. 


Like in LinkedIn profile example above - If you are comfortable working with professional but "faceless" people, then Web3 may be for you


Unleashing the Benefits of Web3

Delving into the world of Web3 presents a wealth of opportunities for current employees in almost every industry. By transcending the noise and embracing the true potential of blockchain technology, crypto, NFTs, permissionless apps, and decentralized systems, you can position yourself at the forefront of the tech revolution. Let's explore some of the advantages that come with a career in Web3: 

Remote Work and Flexible Schedules

In the era of Web3, remote work and flexible schedules are more than just buzzwords – they are integral components of the work culture. Buffer’s 2020 State of Remote Work report found that 98% of respondents would like to work remotely, at least some of the time, for the rest of their careers. Web3 companies and organizations, like Ethereum, operate with entirely remote teams. This work-from-anywhere model is not only desirable for employees but can also result in increased productivity and reduced costs for businesses. 

Higher Compensation and Wealth-Building Potential  

The potential for wealth creation in the Web3 sector is significant. Consensys, a leading blockchain software technology company, reported in 2021 that the global blockchain market size is expected to expand at a compound annual growth rate (CAGR) of 82.4% from 2021 to 2028. This growth is creating high-paying jobs: the median salary of a blockchain developer in the US, for example, was about $127,000 in 2021, according to Indeed. Additionally, the potential for earning crypto tokens through participation in blockchain projects can lead to significant financial gains. 

Passion and Purpose  

Web3 enables individuals to work on projects that align with their passions and values. In a 2020 study by Deloitte, 79% of respondents said they are more loyal to purpose-driven companies. This indicates a shift away from traditional corporate structures towards models that prioritize meaningful work. Companies like Giveth, a blockchain-based platform for charitable giving, are evidence of how Web3 can combine passion and purpose to drive positive social impact.

Democratization of Decision-Making  

Web3 introduces a new paradigm of democratic decision-making through the use of DAOs. DAOs are governed by their members, who use token voting to make decisions. A study by DAO Landscape in 2021 found that the total value of assets managed by DAOs exceeded $500 million. This demonstrates the effectiveness of these decentralized governance models and their potential to disrupt traditional hierarchies.

Architecture comparison of Web2 vs. Web3

Architecture comparison of Web2 vs. Web3. Web2 is centralized whereas Web3 introduces concept of decentralization. Ultimately this framework may drive democratization on various levels across different industries like supply chains.

Unique Opportunities and Incentives  

Web3 introduces innovative ways to earn income and participate in exciting ventures. For instance, Gitcoin, a platform for open-source development, allows developers to earn crypto for their contributions. Additionally, airdrops, a way of distributing new tokens to existing holders, have been used by projects like Uniswap to reward their community members, creating new wealth-building opportunities.

Global Events and Networking  

  Networking in the Web3 space is facilitated by numerous global events, such as ETHDenver and Consensus organized by Coindesk, that bring together industry leaders, developers, and enthusiasts. Attending these events can help individuals stay informed about the latest developments, learn from industry experts, and form valuable connections. Blockchain Week in various cities worldwide has become a pivotal event for networking and knowledge exchange in the blockchain and Web3 industry.

Navigating Your Path to a Web3 Career 

Now that we've explored the benefits and allure of Web3, let's delve into actionable steps you can take to secure your first job in this exciting field. Follow these guidelines to position yourself as a sought-after candidate: 

1. Learn the Basics  

To stand out in the world of Web3, it's crucial to understand the core principles of blockchain technology, cryptocurrencies, and decentralized applications. Platforms like Coursera, Udemy and edX offer comprehensive courses on these subjects. For example, the Blockchain Basics course by the University of Buffalo and the Bitcoin and Cryptocurrencies course by UC Berkeley provide a solid foundation of knowledge. These platforms also offer certificates upon completion, which can enhance your credibility in the field. 

2. Join Communities  

Involvement in Web3 communities can be incredibly beneficial. Platforms like Telegram, Discord, Reddit, and Twitter host vibrant Web3 communities where you can learn, network, and contribute. For instance, the Ethereum subreddit boasts over a million members, offering a rich environment for discussion, learning, and engagement. Regular participation can build your reputation and potentially lead to job opportunities. 

3. Get Involved  

Taking part in industry events, whether in-person or virtual, is a valuable way to immerse yourself in the Web3 world. Events like Blockchain Week, Consensus, and ETHDenver, ETHLisbon offer a wealth of networking opportunities and exposure to cutting-edge projects. Attending these events can lead to meaningful connections with industry professionals and potential employers.

4. Seek Job Opportunities

Look for job opportunities on general job boards like Indeed and LinkedIn, as well as on specialized platforms like Marketer3 or Web3.career. These platforms regularly post openings ranging from blockchain development to marketing roles in Web3 companies. For example, in 2021, LinkedIn reported that job postings for blockchain and crypto roles have increased 615% year-over-year, illustrating the high demand for professionals in this space.

5. Leverage Your Skills and Expertise  

Web3 is a diverse field that values a wide range of skills. For instance, if you're a developer, you could learn Solidity to code smart contracts on the Ethereum platform. If you're in marketing, you could help blockchain startups build brand awareness and community engagement. As an example, Marketer3.com features opportunities for various roles, from growth marketing and community management to developer relationships. Understanding your skillset and how it applies to the Web3 world is crucial for finding the right opportunity in this exciting industry.

Embracing the Future of Work   

The advent of Web3 has ushered in a new era of possibilities, where individuals can choose their own path, contribute to groundbreaking projects, and shape the future of technology. By embracing the decentralized nature of Web3 and leveraging its myriad opportunities, you can secure a lucrative career that aligns with your passions and values. As Web3 becomes the default operating system of the digital world, those who embrace this paradigm shift will stand at the forefront of innovation and drive the next wave of technological advancement.


Good luck with your endeavours - check out latest curated Web3 marketing career openings with us,

Jan